Fully Optimised WordPress Websites
Your website is the cornerstone of your marketing strategy. Whether your business objectives include raising brand awareness, shaping customer attitudes, growing sales, defending market share – or most likely a combination of these – you need a website that performs.
Given the rate at which trends in website design evolve, plus the ever-changing technical requirements of search engines and smart technology, it’s essential that you treat your site as an ongoing project. This doesn’t mean you have to spend thousands every year on a new website – quite the contrary in fact. The new breed of websites are far more flexible and affordable, with more intuitive content management systems and a host of free widgets to help you get the most from online marketing.
We design and build websites that combine style with functionality and ease of use. Not only will we work with you to plan the site, source images, create video and write the content, but we will also ensure the site is fully optimised for the major search engines and incorporates social media. Depending on the level of resource in-house, we can also manage the site on a retained basis, creating fresh content, working to achieve pole position on Google, manage visitor enquiries, and devise new ideas to increase traffic.
If you think your site may need a refresh, you’re frustrated with having to pay for every little update, or you simply don’t have the time to devote to digital marketing, please get in touch.
Why choose WordPress?
The programme used to build your website matters. Avoid bespoke systems that website developer claim is unique to them and as a result far superior to open-source products. This type of site is generally not liked by the search engines and you’ll be tied to that web developer for updates and maintenance.
We build websites in WordPress because:
- It’s an open source product that’s constantly being refined and updated by a community of expert developers – for free.
- As an open-source product any web developer can learn to maintain the site, leaving you free to work with the web company that consistently delivers a good service.
- Search engines love it – we’ve had sites shoot up the listings simply because they’ve been rebuilt using this system.
- The content management system covers every area of the site and is easy to use.
- It works on smart phones and tablets.
- The design capabilities and templates are such that you can rival the fanciest Flash site (which by the way doesn’t work on the iPhone or iPad).
- It’s easy to update and adapt, so you can refresh your site’s look and structure to suit trends at least once a year without exorbitant time and cost.
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