Media relations

The traditional model of paid-for media supported by advertising has been transformed by technology and widespread demand for increasingly specialised content. There are now more portals, publications, programmes and professionals to communicate with your target audience on your behalf than ever before, presenting marketers with a fantastic opportunity. We work with journalists and bloggers across a range of sectors, tracking the news agenda and developing story angles that will appeal to editors and your audience.

In addition to forging contacts and setting up interviews, we also ghost write press material on your behalf, matching our writing to your company’s style and saving you considerable time.

You may question how we could possibly mirror your opinions and level of expertise – our answer is try us: we have written highly technical articles on a myriad of complex subjects, from the intricate workings of a condensing boiler to the relative values of Government finance schemes. Furthermore, everything we do adheres to a pre-agreed strategy and is approved by you before being distributed.

There is no standard way of securing press coverage. Your objectives and message determine the style and tone of the copy we write, the level of detail and the target media (we work with both trade and consumer press). It may be necessary to stage a high profile event to secure a burst of media interest, or we may focus on a long term, informative campaign to communicate a complex message and build credibility – whatever your requirements, we have experience in all types of media relations campaign to deliver measurable results.