Advertising

Advertising can be an effective way of raising brand awareness, communicating a time-sensitive message and defending market share. In order to achieve specific objectives, it needs to be professionally designed and planned, with consideration given to frequency, placement, positioning, language, timing and above all, how it contributes to the overall marketing strategy.

With regard to traditional print based and outdoor advertising, we can work with you to create the proposition and visuals, plan the placement and negotiate rates. Rather than focus on conventional options, we examine the target media as a whole and explore alternative sponsorship arrangements such as reader offers, networking, advertorials and editorial link ups to ensure that you get the best return on investment.

Online advertising has a different set of rules and conventions, but essentially the same principles. The most common options are banners and pay per click campaigns, however we also look at more strategic concepts such as viral marketing campaigns which can be hugely successful if done well.

Our experience spans magazine and print advertising, outdoor furniture including buses and billboards, event sponsorship, consumer advertorials, trade campaigns in professional journals, online banners and viral campaigns.

The opportunities to promote a controlled message are vast; the challenge is to use them wisely.