Property and Construction

Considering the pressure that the property and building services sector has been under, you might expect investment in PR and marketing to dwindle. Far from it, in fact we’ve continued working with property-related firms throughout the downturn, helping to maintain their profile and build new customer relationships.

Our expert team has secured editorial coverage in national, specialist and regional titles – including the Daily Mail, The Evening Standard Homes & Property, Grand Designs, Construction News and Building, amongst others. Indeed, we’ve not only had experience of placing stories in the press as PRs, but as several of our people started their careers in journalism, we have worked both in-house and freelance for a number of homes publications.

We enjoy good relationships with this sector of the media, and can employ a number of different editorial-securing tactics, as well as raising your profile and enhancing your reputation using other methods:

  • Working together to create a strategic communications strategy to inform and measure success.
  • In-depth case study articles on specific properties.
  • Expert advice articles, bylined to your spokesperson.
  • Quotes and comments in industry-wide articles written by journalists.
  • Analysis of competitor activity and behaviour.
  • Digital marketing campaigns to complement published material.
  • Customer newsletters targeting specific customer groups.
  • Researching and writing award entries (ask us about our latest successes!)
  • Managing events and getting the most from exhibitions.
  • Planning and hosting new product launches for the media and key customers.
  • Crisis management to protect your brand and reputation.
  • Writing sales literature, website copy, blog posts and anything else you need.
  • Managing and implementing social media campaigns.

Our clients have included estate agents, overseas property agents and construction-related firms, so whether your business is aiming to target firms within the building industry or consumers, we have experience in your area of the business.