Energy Efficiency
The low-carbon industry continues to go from strength to strength, driven by climate change, Government targets and a growing focus on compliance and transparency.
However there’s also a great deal of confusion, as commercial and domestic energy users struggle to understand what it means for them, and the best options and suppliers available. In this context we are seeing a proliferation of companies specialising in energy efficiency – not all of them well qualified.
This situation presents an opportunity for high-calibre firms working in the energy efficiency industry. A new market has emerged, with its own press, events and industry bodies, and the challenge therefore is to carve a niche in this growing sector. Separating best practice from ill-informed ‘greenwash’ will be vital if the industry is to maintain customers’ trust, and is another reason why PR is so important.
We specialise in working with brands that deliver a high quality energy efficient product or service, whether that’s consultancy, manufacturing, distribution or installation. Having covered topics from boilers to chillers, and from DECs to solar PV, we have considerable experience managing the marketing and PR campaigns for growing businesses throughout the UK.
We have excellent contacts in the key media, industry bodies and in the public sector, and use a range of tactics to ensure our clients gain the reputation they deserve, including:
- Working together to create a strategic communications strategy to inform and measure success.
- Creating opportunities for you to address your key customers, such as live broadcast seminars and other speaker opportunities.
- Feature length articles which enable brands to provide in-depth comment and information.
- Case studies to highlight best practice and share testimonials.
- Product announcements and news to boost awareness and drive sales.
- Quotes and comments in industry-wide articles written by the editors.
- Analysis of competitor activity and behaviour.
- Digital marketing campaigns to complement published material.
- Customer newsletters targeting specific customer groups.
- Researching and writing award entries.
- Managing events and maximising the return from exhibitions such as Ecobuild.
- Writing sales literature, website copy, blog posts and anything else you need.
- Managing and implementing social media campaigns.
Feel free to ask us for recent examples of published work, on or offline, and take a look at our recent case studies for examples of work and testimonials.
