Bridal

Thanks to a member of our team being the former editor of the best-read trade title for the bridal industry, we have a particular insight into this niche in the fashion sector. We can:

• Work with you to create a strategic communications strategy that will set you apart from the competition.
• Publicise new product announcements and company news to boost awareness and drive sales, both in the trade and consumer press.
• Commission and manage product photography included in trend roundups, targeting both trade and consumer media.
• Write articles and columns in trade publications, bylined to your spokesperson
• Write quotes and comments in trade publications articles written by journalists.
• Set up designer interviews.
• Prepare an analysis of competitor activity and behaviour.
• Create digital marketing campaigns to complement published material.
• Write customer newsletters targeting specific customer groups.
• Research and write award entries.
• Manage the publicity for events and exhibitions.
• Plan new product launches for the media and key customers.
• Write sales literature, website copy, blog posts and anything else you need.
• Manage and implement social media campaigns.

The bridal industry continues to be lucrative, despite the downturn, with weddings representing an ever-more important milestone in couples’ lives. Competition is fierce, however brands with higher profiles reap higher rewards.

To find out how we can help your business, please get in touch.