Manufacturing

A blue chip manufacturer that has been keeping British homes warm since 1905, Ideal Heating is a big brand with big requirements.

In managing their communications and media relations programme, we make sure they dominate the trade press with a wide range of coverage, from case studies and product launches to comment and technical articles. In addition, we are instrumental in ensuring that all their events and additional marketing projects (such as newsletters, iPhone apps and corporate videos) are perfectly executed, and appropriate to such a driving force in the H&V sector.

We have achieved great success with our coverage for Ideal, regularly securing more column centimetres of editorial in the core press than the brand’s competitors – we know this, since we measure the activity of other companies in the same sphere, and present our comparison in a graphic form on a monthly basis.

In their words…

“PrettyGood PR have exceeded all our expectations. We switched from a big London agency last year and have been impressed by the level of service and quality of results delivered. Their proactive ideas, strategic focus, integrated approach and boundless energy has made them a valuable extension to our marketing team.”

Brand Marketing Manager, Ideal Heating