Support Women’s Refuge

Thursday, December 15th, 2011
Refuge pic 2

Colchester and Tendring Women’s Refuge is an organisation that is very close to our heart. Each year it supports around a hundred women and their children who have suffered domestic violence, giving them a safe place to stay and supporting them to move on with their lives. This year we’d like everyone to give a thought [...]

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Make your case

Tuesday, November 8th, 2011
Make-your-case-sml

Case studies have long been a staple of the marketing mix, especially in the HVAC and building services press. They provide a rare opportunity to market products and services in the context of a successful customer relationship, which goes a long way to building trust. However, as devoted followers of the trade press, we’re still [...]

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How to handle a crisis

Tuesday, August 30th, 2011
Simple steps to avoid negative publicity

Regardless of size or sector, it’s likely that your company will incur bad publicity at some time. HR issues can affect any firm, as can service complaints, and manufacturers are constantly exposed. Your company may not be responsible, but that won’t prevent the rumour mill – and possibly the press – jumping into action. Fortunately, [...]

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